Developed by our math heads, this ground-breaking technology uses sophisticated statistical modeling algorithms that automate real-time decision making and to provide instant CTR and conversion rate lift.
Advertisers, Agencies & Marketers
As an advertiser, ad agency, or marketer, you've likely experienced the frustration of underperforming ad networks and limited access to quality inventory and audiences. At AMG, we understand these challenges and have built the Alchemy Media Group (AMG) Active user Connect Platform to solve them.
Retargeting
Our exclusive email retargeting technology helps you find new customers. We only show your relevant ads to users who have clicked or viewed emails that are in line with your brand and overall strategy. Our clients have seen conversion rates increase by over 35% by using our advanced retargeting techniques.
Brand Safety
Consumer brand perception and response varies greatly depending on the environment in which the ad appears. Ad placement weighs heavily at Alchemy Media Group when considering factors such as, trust and content relevance, in relation to the consumers purchase intent at the moment of impact. To positively influence consumers perception, we take many considerations into account. AMG looks at factors such as connection, loyalty, fit, and overall score quality as they play a major role in terms of a consumers level of trust.
Approach
Utilizing AMG Test Platform (ATP), we used a testing method that simultaneously sends multiple creative to the same list at the same time. This allowed our client to see REAL testing results from a data set that was consistent.
Results
Our client was able to determine the correct creative to deploy for all CPM budget for this campaign to the rest of our vertical-targeted lists. The client is now using us to strategically test all of their creatives before deploying any CPM budget. By confirming the correct creative to use for every deployment, they have removed wasted CPM budget and are now able to spend their CPM budget’s more effectively.